YouTube influencer marketing program
End-to-end YouTube influencer marketing across 47 approved markets
Proprietary test-and-scale approach: pre-roll tests on creator inventory, keep the top ~30%, long-term ambassador commitments only for proven winners. Capital.com involvement: 2–3 hours per week for content approvals.
The model
All-inclusive delivery: sourcing, testing, scripting, compliance, production, publishing, comment monitoring, and monthly analytics.
What TheSoul manages
Sourcing · Pre-roll testing · Compliance checks · Script writing · Approval management · Production oversight · Publishing · Comment monitoring · Monthly analytics · Brand safety · Ambassador relationship management
How testing works
The industry standard wastes roughly 40–50% of influencer spend on creators whose audiences do not convert. Pre-roll testing on each candidate’s videos measures real response before integration budgets are committed.
Methodology
Capital.com performance creatives (6s + 30s) run as YouTube pre-roll ads on each candidate creator’s videos. Metrics: CTR, geo match, affinity — using actual viewers, not self-reported demographics.
Sourcing
Long-list per market, whitelist/blacklist filter, compliance pre-screen — Week 1–2
Shortlist
Narrow by tone, audience quality, content fit — Week 2
Pre-roll test
Run creatives on creator videos; measure CTR + geo affinity — Week 3–4
Analysis
Rank creators. Top ~30% = winners. ~30% borderline (retest possible). ~40% eliminated — Week 4
Activation
Reachout, rate negotiation, contracting, filming, approval cycle — Week 5–8
First integrations live
~8 weeks from start
Test pool sizes & win rates
| Market size | Creators tested | Winners (~30%) | Ambassadors | Test cost / creator |
|---|---|---|---|---|
| Large (DE, IT, MX, SA, UK…) | 30 | ~9 | 5 | $150 (T1) / $80 (T2) |
| Medium (NL, CL, AZ, QA…) | 25 | ~7 | 3–4 | $150 / $80 |
| Small (AL, KG, MN, DK…) | 15 | ~4–5 | 2–3 | $150 / $80 |
Tier 1: Western Europe, UK, Gulf, HK — $150/creator. Tier 2: Eastern Europe, LATAM, Central Asia, Africa — $80/creator.
What the test budget buys
| Metric | Amount |
|---|---|
| Total creators tested | ~770 |
| Total test budget (all phases) | $87,200 |
| Average test cost per creator | ~$113 |
| Creators eliminated (waste avoided) | ~540 |
| Ambassadors selected | ~140–155 |
Test budget as % of Q1 spend
| Phase | Countries | Q budget (3 mo) | Test (one-time) | Test % of Q1 |
|---|---|---|---|---|
| Phase 1 (Apr–Jun) | 14 | $360,000 | $36,350 | ~10% |
| Phase 2 (Jul–Sep) | +22 | $357,000 | $32,000 | ~9% |
| Phase 3 (Sep–Nov) | +11 | $222,000 | $18,600 | ~8% |
| All phases | 47 | $939,000 | $87,200 | ~9.3% |
Program scope
Regional breakdown: monthly budget, YouTube views, ambassador count.
| Region | Countries | Monthly $ | Monthly YT views | Ambassadors |
|---|---|---|---|---|
| Europe (CySec) | 17 | $151,000 | ~1.15M | ~60–70 |
| LATAM (BAH) | 10+ | $65,000 | ~1.32M | ~25–30 |
| MENA (BAH/SCA) | 9 | $56,000 | ~698K | ~20–25 |
| Central Asia (BAH) | 4 | $21,000 | ~576K | ~8–10 |
| Africa (BAH) | 2 | $11,000 | ~310K | ~7 |
| UK (FCA, Sep ’26) | 1 | $15,000 | ~214K | 5 |
| Asia (TBC) | 4 | $18,000 | ~380K | ~11 |
| Total | 47 | $337,000/mo | ~4.65M/mo | ~140–155 |
Phased rollout
Apr–Jun 2026
14 countries — core Europe, top LATAM, UAE+SA, KZ. $120K/mo · Test $36,350
Jul–Aug 2026
+22 countries — expanded Europe, LATAM, MENA, C. Asia, Africa. +$119K/mo · Test $32,000
Sep–Oct 2026
+11 — UK, remaining Europe, Asia. +$74K/mo · Test $18,600
Phase 1 first integrations
Late May / early June 2026 — ~8 weeks from creative receipt to first published integration.
Investment summary
| Component | Amount |
|---|---|
| One-time testing (all phases) | $87,200 |
| Monthly at full scale | $337,000 |
| Annual at full scale | ~$4.04M |
| Annual YouTube delivery | ~55.8M views |
| Effective blended CPM | ~$72 |
| Total ambassadors | ~140–155 |
Compliance
- CySec (Europe): finance-only creators; no lifestyle categories
- BAH (LATAM/MENA/Asia/Africa): finance + approved lifestyle (T2/T3)
- SCA (UAE): SCA-licensed finance influencers only
- All content aligned with Capital.com brand guidelines: no financial advice, no P&L, no urgency, no CTA
- Every integration passes Capital.com compliance checklist before publishing
Payment terms
| Phase | Payment | Trigger |
|---|---|---|
| Testing | 100% prepayment per phase | Before test campaign launch |
| Activation | 50% of first month’s country budget per country | Upon ambassador shortlist approval (before reachout) |
| Ongoing | Monthly, NET 15 | 1st business day of each calendar month |
Activation fee mechanics
Covers the 4-week pre-delivery cycle (reachout, negotiation, contracting, filming, approval). Deducted from the first month’s delivery invoice — not an additional charge.
Minimum commitment: 6 months per country from first integration live. Countries can be added or paused quarterly; each new country follows testing → activation → ongoing.
Example — Germany, $15,000/mo
| Step | Amount | When |
|---|---|---|
| Testing | $4,500 | Prepaid before test |
| Activation fee | $7,500 | Upon shortlist approval |
| Month 1 invoice | $7,500 (after activation deduction) | NET 15 from first integration live |
| Month 2+ | $15,000 | NET 15, monthly |